Light is a source of joy and inspiration in Sweden, yet for some it goes further than that. Meet the people bringing the principles of illumination into their work, and to the new Volvo XC40.
The luxury of time
It takes less than two hours to fly from San Francisco to Los Angeles, but instead we’re driving between these two cities in the Volvo XC90, the perfect car for indulging in the luxury of the journey.
Technology at your fingertips
As the lines between mobile phone and car technology blur, the result is an ever more intuitive experience, says Volvo Cars innovation manager Andreas Ropel.
Seeing really is believing
Stockholm’s underground art movement
The underground metro system in Sweden’s capital, Stockholm, is more than just a means of transport – its spectacular art installations turn it into the longest art gallery in the world.
Coffee counterculture - fika and cinnamon buns
Forget complicated names or vegan milk alternatives, coffee is going back to basics. Just ask Swedes like Rebecca Konradsdal and Emily Svedner, who are helping change the way we drink coffee, whether you’re in Stockholm or LA. Welcome to the ‘third wave’ of coffee
Life’s invisible luxury
This article is part of our ‘Passionate people behind Volvo’ series. In this article, we meet two of the experts who work as part of Volvo Cars’ Interior Air Quality Testing Team. As we are guided through their working day, the Interior Air Quality Testing Team explain Volvo Cars’ approach to ensuring Volvo drivers enjoy a clean and healthy in-car environment that is free from emissions.
A life at sea
In this article we meet Swedish sailor, Martin Strömberg. Martin is now one of Sweden’s most experienced sailors. He has now competed in the Volvo Ocean Race three times and won it once. We describe how Martin first became interested in the Volvo Ocean Race, his drive to compete in the race and how he came to triumph. We also provide an overview of his sailing career so far, his unique approach to putting racing teams together and what the future holds for this modern Swedish pioneer.
Learning the secret language of scent
Sometimes, all you have to do to travel somewhere new is close your eyes and surrender to your sense of smell. To find out how different aromas can help lift ourselves out of the everyday we talked to Swedish perfume brand, Agonist.
The race for perfection
In this article, we visit the Volvo Ocean Race Boatyard in Lisbon, Portugal. Here, we meet the team of experts responsible for repairing and re-fitting the entire fleet of Volvo Ocean 65 boats that will compete in the 2017-18 edition of the Volvo Ocean Race. We describe each team member’s individual area of expertise and show how the team works together to ensure that each boat is repaired identically, on time and to the highest possible standard. Their expertise in different areas represents the same level of competence you find at a Volvo workshop. We also meet Swedish sailor Martin Strömberg, who won the 2011-12 edition of the race, to find out what a great service programme gives him as a sailor.