Next step for the E.V.A. Initiative

Your next selfie could help save lives. Simply showing us wearing your safety belt could help give us valuable insights into individual road safety. We want to create a crowdsourced study of car safety and share it with the world — so we can continue to help make all cars safer.

Turning selfies into safety research

This study aims to gather valuable safety belt usage information from everyday situations. This initiative was created together with Dr. Lotta Jakobsson and Volvo Cars Safety Centre, with a view to help improve the usability and acceptance of safety belts in future cars. If successful, the findings could help to enhance overall driver and passenger protection. This would help to improve the usability and thereby the acceptance of the safety belt in future cars, having impact on overall occupant protection.

Volvo Cars will review and contact the participants for their approval to use their selfie. Those who agree will be marked as “responder”. Each “responder” photo will then be used to learn about human behavior through real-world scenarios, and even highlight areas of further studies for Volvo Cars Safety Centre to pursue. By the end of 2019, the report will be made available for anyone to download. Just like The E.V.A. Initiative, we hope it will lead to safer cars for all.

Explore The E.V.A. Initiative

How you can help make cars safer

Everyone can contribute

No matter in what seat in the car you sit, your photo will play an important role. You could be in the passenger seat or the back, but if you’re in the driver seat, make sure the car is turned off and safely parked.

Take a selfie

Take a selfie with your safety belt on. The photo should include your upper body and shoulders. But there's no need to overthink it. Just sit like you would normally sit.

Upload and tag it

Upload the selfie to your Instagram feed. Remember to tag #SelfieForSafety and @volvocars. Your profile should be public so we can access your photo. Thank you for contributing to important research that we will plan to share with the world by the end of 2019.

Frequently asked questions

  • Will Volvo Cars store my selfie?

    We will retain your personal data for as long as we make use of the Content as set out above. In general, we make use of Content for a maximum period of two years after the initiation of a campaign.

  • Do I need to drive a Volvo to contribute?

    No. You can drive any car brand, no matter the age, make or model.

  • Will I be able to withdraw my selfie from the study?

    Yes. For information on your rights in relation to our processing of your personal data and contact details, for our Data Protection Officer, please see Volvo Car Group Customer Privacy Policy found in our Privacy documentation, https://support.volvocars.com/legal.