Looking back helps us look forward

The story of Volvo Cars

We started making cars in 1927 because we believed nobody else was making them strong enough or safe enough for Swedish roads. Along the way we’ve come up with dozens of innovations, some of which have changed the world. And it’s this commitment that drives us forward to the next great Volvo Cars idea.

A tribute to Roger Moore

"I designed the Volvo P1800, Roger Moore made it famous."

The quote comes from designer Pelle Petterson who, as a 25-year old intern at Carozzeria Frua in Italy, designed the iconic Volvo P1800 ub 1957.

He refers to the 60's television series "The Saint" in which Roger Moore played the lead character, the infamous Simon Templar, and drove a white P1800 in all the 118 episodes from 1962 until 1969.

In this film Pelle Petterson pays tribute to Sir Roger Moore who passed away one year ago, 23 May 2017. For the first time he drives the 1967 1800 S that Sir Roger was the registered owner of and was featured in the series with the famous "ST I" plates.

 

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The new V90 – 60 years of estate heritage

Volvo Cars has a rich heritage in estate cars. Since 1953 it has been making estate cars that enhance people’s lifestyles.


From past to present

Our unique heritage forms what Volvo does today and shapes the way we think of the future. Get the full picture from past to present through these short stories of defining moments, historical events, casual encounters, strokes of genius and ground-breaking innovations.

Working at Volvo

Driven to create

The creators of the Volvo XC40 discuss how innovation and creativity are central to Volvo Cars, and to its new compact SUV

Heritage

The race to the horizon

The fascinating background and history of the Volvo Ocean Race have turned it into one of the best-known and toughest endurance races in the sporting calendar. For four and a half decades, participants have challenging themselves and each other as they sail its course. In this article, we will trace the race back to its beginning - and beyond, looking at the developments that shaped modern sea travel and made it possible in the first place. We trace the history of the race all the way back to the opening of the Panama and Suez canals, and then how - decades later - Robin Knox-Johnson became the first man to sail single-handedly round the planet. We then describe the foundation of the race in the 70s, and the developments that turned it into the event we know today - with its cutting-edge boats, teams of world champion sailors and non-stop coverage.

Ownership

An Unforgettable Adventure

Following the road ahead is often the easiest route to take, but it rarely leads to exciting discoveries. This is our philosophy when we design our cars and the thinking behind Factory Delivery Experience. Factory Delivery Experience gives you the unique opportunity to collect your new Volvo from our factory in Gothenburg, Sweden. But that’s not all you’ll find waiting for you when you arrive in the home of Volvo Cars